Anna Hill, 24, is an art student studying at East Carolina University. For a project she undertook in class, Anna investigated how women are being fooled by advertising corporations into buying their products by stimulating desire for what we haven't got (and what is impossible to obtain), and simultaneously creating anxieties about the features we were born with and we live with.
Using photoshop, Anna has created a selection of 'mockvertisements' - that is, a bunch of adverts created as a parody to the ones we see everyday in so called 'glossies', a term coined by feminist theorist Imelda Whelehan to describe magazines such as Cosmopolitan and Glamour that promise an attractive and shiny lifestyle within their pages. Anna picks up on the fact that advertisers use Photoshop way too much and the women displayed to promote the products are not real and buying the product will not make you look like that.
Anna describes her unexpected reaction to the images:
"One thing I noticed when I was doing these that when I suddenly went back to the unedited [image], it looked so wrong and kinda gross," Hill said. "It made me extra aware of how skewed my perception was after looking at the edited ones for a while."
So there we go, despite Anna knowing that the images she created were completely fake, she still felt increased anxieties after looking back to the natural shots, replicating what women all over the modern world feel at looking at what is advertised as the desirable woman, when really she doesn't exist at all.
