Beth Galton

Beth Galton has made a series of, in her words, 'Conceptual' artworks in which she has examined the way we look at food amongst other things. 

Cut Food: Here Beth has taken apart the food we rarely see inside of, such as the favourite pot noodle or ice cream cone

Beth kindly sent me a statement about Cut Food: 


This series was inspired by an assignment in which we were asked to cut a burrito in half for a client.  Normally for a job, we photograph the surface of food occasionally taking a bite or a piece out but rarely the cross section of a finished dish.  Charlotte Omnès, the food stylist and I thought it would be interesting to explore the interiors of various foods particularly items commonplace to our everyday life.  By cutting these items in half we move past the simple appetite appeal we normally try to achieve and explore the interior worlds of these products. I chose to light them with a harder light, and to place them against black.  Daniel Hurlburt composited elements in retouching to achieve the final image. Both Charlotte and I felt that this approach helped highlight our exploration of the world within.

Landscapes: In this series of photographs, Beth zooms into food and captures the different textures we experience with sight instead of touch and taste, creating images which look like abstract landscapes.

Idioms: The last set of images I'm showing is perhaps the most interesting, called idioms. An idiom is a set of words in which the meaning isn't deductible if they are not put together, for example 'raining cats and dogs'. Beth has used this definition to place together  in photographs, things which we put together instantly in our minds, (much like my post on David Schwen a month ago).

Beth has posted loads more of her projects on her website so take a look!

Pantone Pairings

Couple of years back I did work experience at an advertising company for a few weeks and I was completely amazed at the fact that a company could own a colour so that no other company could use it. Still confused at how an organisation could own a colour, but the company that has made this possible is Pantone. I worked with RBS for a short period of time and they had bought a deep navy from Pantone (if you go on their website it's plastered all over it), for the life of me I can't remember what Pantone number it was but I remember my supervisor telling me that no one else could use that colour in marketing because RBS owned it.Puzzling.

Anyway, artist David Schwen from Minneapolis, who is also a very reputable designer who has worked with the likes of Fox, GQ, Harley Davidson and Nestle, has played with the idea of Pantone and has created a series of 'Pantone Pairings'. Essentially, I think Pantone works by  pairing colours which work well together and then selling that, Schwen has placed together foods which are usually put together and photographed them as Pantone colours. The result is quite comical and really successful. Enjoy.

Check out more of David's work here

Fast Food

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